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Are we living in a Simulation?

Why Elon Musk says we're living in a simulation?


The simulation hypothesis is the modern equivalent of an idea that’s been around for a while, and it is the idea that the physical world that we live in, including the Earth and the rest of the physical universe, is actually part of a computer simulation. - Rizwan Virk

While the references for such ideas tend to come from movies like The Truman Show and The Matrix trilogy, We were fascinated to go online and see hours of video debates, conspiracy theories, and scholarly articles making the case for why we do (or don’t) live inside of a complex multi-sensory artificially created reality.


The Matrix, which many people have seen, or even if they haven’t seen it, it’s become a cultural phenomenon now beyond the film industry. In that movie, Keanu Reeves plays the character Neo, who meets a guy names Morpheus, who is aptly named after the Greek god of dreams, and Morpheus gives him a choice of taking the red pill or the blue pill. And if he takes the red pill, he wakes up and realizes that his entire life, including his job, the building he lived in, and everything else, was part of this elaborate video game, and he wakes up in a world outside of the game. That is the basic version of the simulation hypothesis.


Probably a better way to understand it is the now-infamous example of Schrödinger’s cat, which is a cat that the physicist Erwin Schrödinger theorized would be in a box with some radioactive material and there was a 50 percent chance the cat is dead and a 50 percent chance the cat is alive.


Now, common sense would tell us that the cat is already either alive or it’s dead. We just don’t know because we haven’t looked in the box. We open the box and it’ll be revealed to us whether the cat is alive or dead. But quantum physics tells us that the cat is both alive and dead at the same time until somebody opens up the box to observe it. The cardinal rule is the universe renders only that which needs to be observed.


Is everything we know and experience, up to and including reality itself, a simulation created by some unseen and unknowable entity? This idea, known as the simulation hypothesis, was first posed by University of Oxford professor Nick Bostrom in 2003.


Let's assume our computers will continue to grow ever more powerful, efficient and capable. Let's say that at some point in the deep, deep future (for this argument to work, it doesn't matter exactly when this happens), we build some ridiculous planet-sized computer — a computer so powerful that it could simulate our entire universe, recreating all the physics, chemistry and biology that we experience in the natural world.


We are talking about the Matrix because the Matrix is very existent in our lives and many people are caught in it. Like the movie, people are not aware of it, or rather, they are more or less aware of it, but they actually think it’s okay to be caught in the Matrix in its whole and not do a damn thing about it.


What is the modern day Matrix?

The Matrix is the reality that society has imposed on us today. Money and a successful career are highly valued expectations. People get sucked into this to the point where they don't know how to escape the Matrix. 
This is the lie of life, because more important things like passion, following your heart, believing in yourself, or simply being happy are not deemed important. The bigger lie is that people believe this is perfectly normal. And that is a harsh reality. This is why many people always feel like "something is missing" in their lives. And no matter what they try, they can't find it to fill the void.

They only feel the void.

They only feel the void.

The Matrix way of life
*  Study in school.
*  Grow up.
*  Get a job.
*  Get money.
Repeat for the rest of your life and hope you can survive and be happy.


Let’s go a little deeper now:

You grow up and do what you are expected to do because you are told to do it and then you start to believe that you are supposed to do it.
Then you tell yourself it’s all “normal” because “everyone else is doing it anyway. ”This is when your boss is nagging at and putting you down and you believe every damn, bullshit thing he says. This is when you feel like shit everyday when you wake up to go to work and not care about the unhealthy side effects of it. This is when your work overtime and call that time productive. This is the place where money goes hand in hand with your happiness. The list goes on.

The Matrix is where average people who do not believe in themselves live and that’s where they do not amount to anything great.

So what is real?
What is real can always be up to you. What you see and how you live is up to you, but it is very important to follow your heart and recognize what you are to yourself, and not just to this world.
We don’t have the answers for you because at the end of the day you need to create them yourselves.

“We can only show you the door. You’re the one who has to walk through it.”



what is ouroboros puzzle?

Snake 1.png

There once was a serpent who only travelled in one direction always forward never backward. this is time progressing in it’s normal manner. Until one day the serpent came upon a demon. the demon cursed the serpent, driving him insane, causing him to eat his own tail.

The serpent was blind. Time is now going in loops, it doesn’t progress how it should, cause and effect have gone to shit. But a few, those who were seers, knew the serpents true path, so they created a weapon. A weapon to destroy the demon.

They hid the weapon in the snake's den, where he waited for his madness to end. But it never did. For the seers discovered that the only one who could wield the weapon was the Demon itself.

And so the serpent was doomed to circle in ILLUSION / MAYA forever.

So how did we transform this story into a SICK Streetwear design?

Here's how we did it!!

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Artboard 22.jpg

final design

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